Facebook page or website: what does your business actually need?
"I already have a Facebook page — why pay for a website?" It's probably the question small businesses ask most. It's a fair one, and it deserves a real answer, not a sales pitch. Here it is.
💡 The essentials in 10 seconds
A Facebook page is a rented storefront in someone else's shopping mall: useful, but on the landlord's terms. A website is your asset: you control everything, you own it, and it's what Google shows. The real answer: both — but not in the same role.
What Facebook does very well
Let's be honest: a well-kept Facebook (or Instagram) page has real strengths. It's free, quick to set up, great for showing day-to-day life — new products, behind the scenes, flash promotions — and it lives where your customers already spend time. For staying close to a loyal clientele, it's a great channel. If your business has no online presence at all, opening a page today is better than nothing.
What a Facebook page will never do
1
Belong to you
Suspended account = everything gone, overnight
2
Show up on Google
"plumber Laval" leads to websites, not Facebook pages
3
Reach all your followers
The algorithm decides who sees your posts — not you
4
Convince and convert
No quote form, no service pages, no sales structure
The fundamental problem: you're a tenant
Everything you build on Facebook — followers, reviews, photos, history — lives on Meta's land, under Meta's rules, which change without notice. Businesses get their pages suspended by mistake every week, and the recourse is a form with no human behind it. Your website belongs to you: the domain is in your name, the content too, and nobody can take it away.
The commercial problem: Google doesn't search Facebook
When someone needs a service, their reflex isn't to open Facebook — it's to type a search into Google. And Google ranks websites: structure, service pages, speed, useful content. A Facebook page has almost no grip on those criteria. Being invisible on Google means leaving all those inquiries to competitors who do have a website.
The credibility problem
For many customers — especially in B2B and for bigger purchases — a business without a website in 2026 raises a doubt: is it still active? Is it serious? The website has become the business card: its absence gets noticed more than its presence.
The right strategy: both, each in its role
It isn't Facebook versus the website — it's a question of roles. The website is your base camp: it shows up on Google, presents your services, collects quote requests, and belongs to you. Facebook and Instagram are your megaphones: they build connection, share your news, and bring people… to your website. Every post that points to a page on your site works twice: it informs your followers and strengthens your SEO.
At Boréo, a professional business website — built to show up on Google and turn visits into inquiries — starts at $1,950, copywriting and baseline SEO included. Your Facebook page then becomes what it should always have been: an amplifier, not a foundation. See our packages →
Curious what that would look like for your business? Describe your project in two minutes — free reply within 48 business hours. Get a free quote →